When companies use words like "non-toxic" it can make me as a customer feel…well, icky. 😬 Which is why at Elate we focus on formulating our products to be the most effective, with the least impact to the planet. For sensitive skin with no animal’s byproducts. We follow the EU standard for ingredients (as well as our own litmus for environmental impact) and keep our words as clear as we can. No fear, no shame, just effective products and joy. Because that is what beauty should bring you. Joy. 🤩 What do you think?